Xytech’s MediaPulse System selected by Southern Cross Austereo
- 10 November, 2021
AUS: Reaching over 2.7 million people each week, Southern Cross Austereo (SCA) is one of Australia's most diverse entertainment companies, with audio and visual brands and content reaching 95 percent of the Australian population through radio, television and digital assets. SCA selected Xytech, leader in resource management software for the broadcast, studio, media services and video transmission industries, to deploy its flagship MediaPulse system for Australia’s first Network Operations Centre for Commercial Radio.
“Although we are still in the development process, there has already been a significant level of support from Xytech,” said Ben Fransman, Network Operations Manager at SCA. “Fully understanding the nature of our business, the team has been extremely helpful in outlining our goals for MediaPulse and working with us on addressing the complexities associated with this project.”
Motivated by the requirement for efficiency, Southern Cross Austereo upgraded from ScheduALL to MediaPulse to better provide stakeholders the ability to create bookings easily and effectively. The resource management solutions provided by Xytech’s MediaPulse “was exactly what we were looking for,” according to Fransman.
With users across Australia, MediaPulse is integral for the management of studios and resources, with internal stakeholders able to book both within an online portal displaying all available studios nationally. The Network Operations Centre will manage work orders as well as confirm the booking and create the connection based on date, time and project collateral, including talent interviews, remote guests and cameras.
“This is one of the first installed MediaPulse systems in Australia since the ScheduALL acquisition. Everyone at Xytech is really excited to see the confidence Ben and his team have placed in us and MediaPulse. Our Managing Director in Australia, Tanya Kelly was really instrumental in this transaction, and I know she’ll be a great partner to Sothern Cross for years to come”, said Greg Dolan of Xytech.
“Deploying a robust facility management system will help us maintain a cross-market connectivity. This is a core function of SCA’s business,” states Fransman.
“MediaPulse will become a ‘one-stop shop’ for all things studios and resources. It will assist in the coordination of these connections from user/requester straight through to the connection itself. We look forward to using MediaPulse to help create efficient workflows across multiple divisions and mitigate risk in communication,” Fransman explained.
Looking towards the future, Fransman is confident SCA will take full advantage of MediaPulse and its plethora of offerings.
“We have already discussed what the future may look like and intend to explore the equipment tracking, transmission and staffing features offered by the MediaPulse system,” Fransman said.