REV Media Group chooses VSN for automated content distribution
- 19 May, 2021
ESP: REV Media Group (RMG), part of the Media Prima Berhad Group and Malaysia's leading digital media company, recently renewed its solution for content scheduling and delivery to digital platforms with VSN's VSNCrea and VSNExplorer MAM systems.
A 100% MAM on Cloud solution
Initially, REV Media Group was looking to replace its content management system, and VSNExplorer MAM was the system of choice to expand its capabilities and meet specific requirements for metadata automation, video ingest and archiving and social media publishing, as well as being deployed 100% in the Cloud (GCP) to enable remote access and integrate with local systems to extract scheduling information and create customized workflows.
Content programming is managed from VSNCrea
A scalable and evolving solution However, the team in charge of the project also considered that certain requirements related to content planning workflows were more suitable for VSN's BMS, VSNCrea, which ended up being included as well thanks to its seamless integration with the MAM system. While VSNExplorer MAM handles the most demanding tasks related to content management, RMG users manage most processes from Crea's content planning interface.
A scalable and evolving solution
RMG currently enjoys several advantages thanks to the systems implemented by VSN, such as web access to the system along with adaptive video streaming, efficient automation of its content distribution to different platforms and social networks, as well as having a dynamic and scalable solution that can be expanded and adapted at any time.
"Since the implementation of VSN's solution, we've seen tremendous improvements in our content distribution workflow, not only in terms of efficiency but also in our overall user experience. The team took the time to fully understand our requirements to ensure that the right solutions were deployed and we look forward to continued progress with their support." - Ee Kee, Digital Content Strategy and Performance Manager.