Net Insight’s Nimbra selected by Red Bee

  • 29 March, 2021


SWE: Net Insight has announced the successful implementation of the world's first 100GE IP Media Trust Boundary for the delivery of an uncompressed IP playout solution to Red Bee Media, one of the world’s leading managed services providers in the media industry. The deployment is used in Red Bee Media’s IP-based, software-only Managed Playout Service, enabling highly flexible and qualitative service distribution and monitoring for major public and commercial broadcast customers in the UK.

Net Insight’s Nimbra media transport platform forms the trusted IP media backbone of a new 100GE IP network between Red Bee Media’s key playout management locations in London and Manchester. It includes the first deployment of Net Insight’s new Media Pro Application, a fully programmable, adaptable and scalable foundation for handling high data volumes of ST 2022 and ST 2110 IP video, audio and data for the most demanding live events and production workflows.

“Red Bee Media has a fantastic heritage of delivering high-quality media services for some of the biggest names in the industry. We are proud to have extended our long-standing relationship by placing our next-generation IP-based Nimbra platform at the heart of Red Bee Media’s playout network,” said Net Insight CEO, Crister Fritzson pictured. “The transition to 100GE, IP, virtualized and hybrid cloud environments is gathering pace as media organizations seek greater agility and scalability to keep pace with dynamically shifting markets. Building networks on the open-standards based Nimbra means that Red Bee Media and its customers can be sure they have true flexibility and access to ongoing innovation.”

Security is a vital component for a reliable SDI to IP transition. The Nimbra Media Pro App ensures media service delivery points within the network remain tamper-proof. To secure restricted delivery of approved IP media between operation centers on the 100GE wide area network, the application leverages the IP Media Trust Boundary feature which strictly controls which IP media traffic is allowed to pass.

To simplify the orchestration in Red Bee’s IP-based software-only Managed Playout Service, Net Insight’s Nimbra solution supports the Networked Media Open Specifications (NMOS) standard. NMOS-based orchestration creates the common language amongst multiple vendors enabling Red Bee Media to deliver stream control and management between sites and leverage a broad range of existing and future technologies from different partners.

Robert Luggar, Head of Playout Engineering & Platform at Red Bee Media commented: “We always strive to develop our services using best-of-breed technology solutions. The Nimbra Media Pro App is an important part of our leading IP processing ecosystem, which allows us to deliver the reliable, flexible and future-proof uncompressed playout services our customers are expecting.”

The order was delivered during Q1, 2021.

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Net Insight’s Nimbra selected by Red Bee