MediaHub Australia upgrades to IP with EVS

  • 19 February, 2021


MCR MediaHub Australia

BEL: MediaHub Australia, a leading specialist in broadcast playout, content delivery, data handling and archiving solutions, has selected EVS’ Media Infrastructure solutions as the cornerstone of its upgraded in-house master control room (MCR). Following an extensive 12-month RFP process, the current SDI-based environment located inside the Ingleburn facility will make way for a SMPTE 2022-6/7 and 2110 IP platform based on EVS’ Cerebrum  control and monitoring solution and Neuron, its advanced IP stream processing platform. The deployment will be undertaken by EVS alongside local partner Magna Systems. In addition, MediaHub Australia is also one of EVS’ newest customers following the acquisition of Axon, confirming the strategic importance of the deal that was signed in May 2020.

With Cerebrum, MediaHub Australia will be able to master multiple workflows, offering total control and customization over complex setups designed by the many broadcasters it works with. In addition to its customization and flexibility in managing SDI environments, it will also be able to adapt and scale to future infrastructures using NMOS IS-04 and IS-05 specifications, ensuring that it can manage and control future production workflows in native-IP formats. 

The new setup demanded flexible gateway devices with a small footprint and all-round processing capabilities for a wide range of audio-video needs in IP environments. EVS was able to meet these specific requirements by deploying this EVS Neuron solution. Neuron’s ethernet-based architecture supports various advanced video processing capabilities such as frame synchronization, up/down conversion, color correction, HDR conversion, audio (de)embedding and audio shuffling. This ensures that any crew located inside MediaHub Australia’s MCR can easily bridge the gap between baseband SDI and any type of IP media streams and take advantage of the huge set of functions available to them in an instant. 

“All solutions proposed and supplied by Magna Systems were thoroughly tested and led the pack by far in terms of meeting our requirements,” said Simon Scott, Executive Head of Technology at MediaHub. “We now have dynamic flexibility in processing and monitoring various types of streams from ASI, IP compressed, SDI, IP uncompressed and various video flavors including HD, SD, UHD-4K, HDR, SDR and audio formats - all while maintaining MediaHub’s high SLA and quality standards. It really is the best solution available by far.”

Paul Maroni, Group Sales and Marketing Manager at Magna Systems added:“This is a ground-breaking solution for MediaHub, an organization that continues to push the boundaries of technology to enhance its offering to customers. We are delighted to be such a key part of its next phase of growth, along with our technology partner EVS.”

Adrian Richmond, Global Sales Manager Media Infrastructure at EVS, concluded:“This project has been a collaboration between a forward-thinking organization in MediaHub, the expertise within Magna Systems, and the best of breed for IP solutions here at EVS. We’re delighted that our Neuron and Cerebrum solutions will form the backbone of such an innovative media infrastructure that will help MediaHub continue to enhance its offering in the future.”

The upgraded MediaHub MCR featuring the EVS media infrastructure is due to be installed and operational in the first quarter of 2021.

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MediaHub Australia upgrades to IP with EVS