iWedia and Simply.TV Partnering to Increase Engagement On Live TV
- 05 January, 2023
USA: iWedia S.A, part of the ZEGi group and world-class provider of software solutions for connected TV devices, and Simply.TV, a world-class TV metadata provider, has announced a partnership to deliver enhanced user experiences for global broadcast TV. The new joint solution increases engagement time on Live TV and offers multiple options for OEMs to enable new revenue streams including ads placement.
The solution is being launched at the Consumer Electronics Show 2023, Las Vegas, happening from January 5th to 8th, where iWedia and Simply.TV representatives will be present demoing their solutions.
Simply.TV’s innovative technology has already enabled many leading brands to redesign and improve their TV experiences with rich metadata provided on a global scale across linear and streaming services. Built on AI and ML-driven technologies and combined with cutting-edge editorial workflows, Simply.TV is key to advanced content discovery as well as deep in-market metadata coverage.
Using its expertise in broadcast TV software on Android based devices, iWedia has developed an unparalleled Live TV experience for TV and STB manufacturers. While paying special attention to compliance with local broadcasting standards, iWedia has partnered with Simply.TV to enhance the experience with rich metadata and advanced content discovery. The new joint solution increases engagement time on Live TV and offers multiple options for OEMs to enable new revenue streams such as ads placement.
Krsto Lazic, Sales Manager, iWedia, said, “As an essential application on Android TV devices, Live TV app represents the basis for delivering premium user experiences. We are always looking to enhance the application and will only work with best in class partners. We are delighted to join forces with Simply.TV on this project which will deliver an even richer experience for consumers and will unlock new revenue growth and added value for brands worldwide.”
Simply.TV COO, Daniel Rühmann said, “At Simply.TV, our goal is to help TV operators to transform their platforms into true content discovery platforms with metadata for linear channels and streaming services. We are delighted to be working with iWedia to achieve this goal. Our combined skills and expertise will provide real business benefits to both companies’ customer bases and fuels Simply.TV’s vision of becoming the leading metadata vendor globally.”