EditShare Showcases Media Workflows and Cloud Integration at MPTS
- 04 May, 2022
USA: EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, is using its presence at the Media Production & Technology Show (MPTS, 11-12 May, Olympia, London, stand L726) to highlight its latest enhancements for production and post production. Headlining the stand will be the new suite of FLEX software solutions for cloud and hybrid workflows.
FLEX meets today’s expectations in post, including the freedom to work with any edit software, and to do so from any location. It provides a simple, ready to implement and very cost-effective route for edit in the cloud, remote collaborative working, and secure cloud archiving.
EditShare is committed to the idea that post production creatives should use the tools that best suit them and their work and FLEX reflects this by offering turnkey bundles that allow customers to get started quickly, with a known configuration and pricing profile.
In its simplest form, FLEX Cloud Edit provides media asset management, high performance software-defined storage, and virtual workstations in the AWS cloud.
The FLEX Cloud Edit+ bundle adds accelerated file transfer capabilities and comprehensive workstation management.
FLEX Cloud Sync provides a simple route to back up media libraries and FLOW databases to AWS S3, where it can be retrieved when required, making it easy to retire LTO tape libraries and gain huge resilience and availability.
MPTS will be the first opportunity to see other significant developments following their launch at NAB 2022. These are all aimed at simplifying the creative experience while providing even greater content security and availability.
A highlight for editorial workflows is enhanced project synchronization with NLEs, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. The next release of EditShare’s core FLOW workflow management software will include the first implementation of this integration, allowing complex projects to be readily moved between EditShare media management and the NLE environment.
Also added to FLOW is the ability to support the latest RAW format updates for RED and Blackmagic Design camera systems, and impose LUTs in real time, both on full resolution material and on proxies.
For news and sports fast turnaround editing, FLOW can now ingest NDI contribution feeds and immediately present them for editing; making the workflows as slick as possible.
Adding to the security and sharing concept, EFS Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronize project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work.
EditShare will also be available to discuss the new EFS 60NL, aimed at nearline storage and providing 60 drive bays in 4U of rack space. Within the EditShare environment, nearline storage is ideal for content which is needed but not being immediately worked on, ready to be transferred to the online servers with virtually no delay.
“Our focus is on simplifying the day-to-day experience for our customers,”
said Stephen Tallamy, CTO, EditShare. “Whether it is deep integration into NLE software to help editors focus their creativity, or helping post houses manage costs and security as they migrate to the cloud, simplicity and power is what sets us apart.
“The UK is, of course, a global powerhouse in broadcast and post-production, so we are excited to have a presence at the London show,” added Tallamy. “We are looking forward to showing our latest developments for the first time on this side of the Atlantic, and sharing our knowledge with the local media tech community.”
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