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Deltatre launches new fan engagement functionality in OTT video player
- 01 June, 2021
UK: Deltatre, the global leader in fan-first video experiences, has announced that a new suite of fan engagement functionality is now available to sport and media clients in its over-the-top (OTT) video player, DIVA.
This update comes as a result of the company’s long-standing relationship with LiveLike, the audience engagement platform, and focuses on two key areas of functionality - influencer engagement and interactive features.
- Influencer Chat - Give your fans direct access to influencers who can comment and engage on live content in real time.
- Sentiment Analysis - Gauge how your fans are feeling about a particular moment that happens during the event.
- Polls - Pique your audience’s interest and encourage engagement by asking questions around the live action.
- Gamification - Test your audience’s trivia knowledge with quizzes and other features that add friendly competition to the viewing experience.
These features enhance what is already considered by many to be the leading interactive OTT video player for sport. DIVA is an advanced, award-winning OTT player, synchronizing real-time data with rich interactivity. It empowers rights owners to spark new levels of engagement through best-in-class features such as social media integration, full DVR with visual timeline, 360° Video Support, multi-camera viewing, and more.
Commenting on the news, Gilles Mas, President, Video Experience, Deltatre, said: “The modern fan craves greater interactivity and control over their viewing experience that brings them closer to the action - and that’s what this new functionality delivers, while building on Deltatre’s trusted and valued offering. The evolution of our collaboration with LiveLike is further evidence of our shared ambition to deliver revolutionary technologies to our clients around the world.”
Miheer Walavalkar, CEO and Co-founder, LiveLike, said: “Our working relationship with Deltatre has gone from strength to strength, with our shared expertise and integrated offering elevating the way fans can connect with the sports they love. This is a great opportunity for LiveLike to add its unique functionality to a solution that is already very highly regarded and widely used in the marketplace.”
LiveLike empowers broadcasters and sports organizations to transform passive audiences into engaged communities. LiveLike’s audience engagement platform has been proven to attract younger audiences, increase session lengths, and improve retention, resulting in new monetization opportunities.
Some recent examples include helping NASCAR grow logins 70% year-over-year in the first month after integrating LiveLike’s platform into its app, and for FloSports, helping to reduce subscriber churn rate by almost 14%, with users who engaged in LiveLike’s watch party chat within the FloSports platform being 11% more likely to return to the platform and consume additional content.
