Brainstorm signs new distributor partnership with JB&A

  • 20 May, 2021


ESP: Brainstorm has announced a new distributor partnership agreement has been signed with JB&A, a leading value-add distributor of broadcast, post production, and pro AV technologies to system integrators and B2B resellers across North America. Acquired by the Exertis Group in December 2020, San Rafael, CA-based JB&A has a significant presence in the Broadcast, Education, Government, House of Worship and Corporate segments, and will considerably strengthen Brainstorm’s presence in these individual markets via its indirect channel partner network across the USA and Canada.

More specifically, JB&A has initially been assigned the distribution of Edison PRO, which will be launching imminently. Through Edison PRO Brainstorm offers an affordable and easy-to-use high-end presentation tool that quickly transforms any live, online presentation, or conference session into a fully immersive experience using Augmented Reality (AR) and virtual environments.

“JB&A provides a unique approach to product and service distribution, acting as a value-added distributor,” comments Ruben Ruiz, EVP, Brainstorm, US & Canada. “They have been able to create best-of-breed product workflows at the distributor level with an extensive list of value-added channel partners, and we look forward to working with them to greatly expand Brainstorm’s footprint across North America.”

“We are delighted to add Brainstorm to our roster of channel partners,” comments Jeff Burgess, JB&A CEO. “Virtual production and 3D graphics in AR/VR/XR are technology trends in high demand in the industry across a growing number of sectors, and Brainstorm’s best-in-class product range is an excellent fit at many different levels for many different use cases.”

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Brainstorm signs new distributor partnership with JB&A