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wTVision to Showcase Integrated Media Workflows and Award-Winning Innovation at IBC2026
- 13 August, 2026
The company will present a connected portfolio spanning real-time graphics,
playout automation, mapping, live sports production, LED wall workflows
and immersive audience experiences...
PRT: As it celebrates 25 years at the intersection of technology, graphics and live storytelling, wTVision will exhibit at IBC2026 in Amsterdam from 11 to 14 September, in Hall 7, at Stand 7.C14. Following a strong NAB Show 2026 presence, the company arrives at IBC with a broader and more mature view of what modern media operations now require: connected workflows, real-time control and technologies that
help creative and production teams work more efficiently without increasing operational complexity.
At IBC2026, wTVision will present a portfolio designed for the way live media is evolving across news, sports, studio production and Channel Operations. The showcase will bring together News & Media on-air graphics workflows, with broadcast-grade mapping as part of the same ecosystem, playout automation, data-driven Live Sports graphics and Augmented Reality for sports venues, LED wall graphics control, immersive mobile AR experiences and the award-winning R³ Engine macOS Edition.
The focus is not on isolated tools, but on how these capabilities work together inside a more integrated production ecosystem. As broadcasters and media organizations face growing pressure to produce more content, across more formats, with more data and tighter operational resources, workflow clarity becomes a competitive advantage. wTVision's IBC showcase is built around that principle.
In News & Media workflows, wTVision will demonstrate how Studio CG operates as the central control layer for real-time graphics and media execution, connecting editorial intent with on-air delivery through
a single workflow and interface. The demonstration will include newsroom integration, showing how journalists, editors and production teams can browse templates, prepare graphics, add data and
move content more efficiently from story planning to live output.
As part of the same ecosystem, wTVision will also showcase wMaps, its broadcast-grade mapping platform that integrates geographic storytelling into News & Media workflows, enabling teams to create and manage map-driven graphics with consistency and reliability for live broadcast.
For Channel Operations and playout automation, wTVision will present ChannelMaker, including a vertical channel stream designed for mobile-first distribution, showing how broadcasters can automate content, manage secondary events and maintain operational visibility across live, cloud-based and multi-channel workflows. Together with Media Manager, the workflow demonstrates how media assets can remain accessible and connected across graphics, playout and channel operations. The demonstration reflects
a market where linear, digital, vertical and platform-specific distribution models increasingly need to
coexist within the same operational logic.
For studio environments, the live showcase will focus on wGWall, wTVision's LED wall graphics workflow solution. The platform brings large-format graphics into the same operational logic as other graphics
and media assets, helping teams manage creation, control and delivery with greater consistency across complex visual setups. This sits within wTVision's broader Studio Solutions ecosystem, where wVSet connects virtual studios, Augmented Reality and LED walls within a unified studio graphics workflow.
Rather than isolating features, wTVision frames its IBC2026 showcase around three moments where technology, workflow and audience experience intersect in a more meaningful way.
One of those moments is the R³ Engine macOS Edition, winner of a Best of Show Award at NAB Show 2026. More than a platform extension, it represents a shift in how real-time graphics can be deployed, bringing high-performance rendering into Mac-based environments through a native Apple Metal implementation.
It reflects a broader move toward software-defined infrastructures, where flexibility, performance and integration are no longer trade-offs but baseline expectations.
Another focal point is wTVision's approach to Live Sports Graphics and Augmented Reality, showcasing an integrated workflow where real-time data, timing and visual storytelling come together through solutions like Football CG and AR³. Within this context, AI-Enhanced Scenes extend AR³ capabilities, adding a new layer of intelligence to Augmented Reality storytelling. The focus is on delivering fast, relevant graphics that enhance the live experience, from data-driven sports production to tied-to-the-field graphics and
virtual advertising.
This direction is further reinforced by wTVision's presence in the IBC2026 Technical Papers Programme. The company will take part in the XR & Multiview Developments session, taking place from 11:15 to 12:15 in the Technical Papers Room, with research focused on video-only camera tracking and venue-aware AI for live sports production. The work reflects a technological foundation that can support more intelligent and efficient Augmented Reality workflows for sports venues.
Completing this perspective is HoloGfx, wTVision's immersive AR platform designed for direct audience interaction. At IBC2026, it will be presented not just as a technological showcase, but as a bridge between broadcast content and viewer engagement. Through smartphones, HoloGfx allows audiences to experience interactive 3D graphics and branded content within their own physical space. At the stand, visitors will be able to engage with the experience firsthand, including live casting from mobile devices
to TV, illustrating how content can move fluidly between personal and shared screens.
"IBC is the right stage to show that the future of media production is not defined by one single technology, but by how well technologies connect," said Flávio Maurício, CTO at wTVision. "What we are seeing is a clear shift: capabilities that once operated in isolation are now converging into a single operational layer, where data, graphics and content flow together in real time to support faster and more informed decisions on air. Our role is to help customers simplify that complexity and turn it into workflows they can trust,
scale and monetize."
With its IBC2026 showcase, wTVision reinforces a clear direction for the next stage of media production: creativity needs control, innovation needs integration and live operations need systems that are flexible enough to adapt without compromising reliability.
wTVision will exhibit at IBC2026 in Hall 7, at Stand 7.C14.
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