‘We Love Live’: Grass Valley Positions for the Future of Live Media and Entertainment

  • 08 October, 2021


CAN: Grass Valley strengthens its commitment to be the transformation partner of choice for the world’s leading creators and providers of premium live content with the launch of a strategic focus on live video. Under the banner of ‘We Love Live’, Grass Valley has launched a new corporate identity and marketing campaign that underpins its vision for the future of the media and entertainment market.

“Every goal, every encore, every story - live is forever and in the DNA of everyone at Grass Valley. We empower our customers to deliver the live moments that matter to people across the globe, from anywhere to everywhere, across billions of devices,” said Tim Shoulders, CEO and President of Grass Valley. “Today, we are strengthening our mission to support our customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies. We are focused on giving today’s media companies the agility they need to produce and deliver compelling live content and guide them towards flexible operating models that embody choice and streamlined workflows to enable economic transformation.”

Already the number one trusted technology partner to the world’s biggest and most innovative media brands, Grass Valley powers their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. The company empowers content owners and service providers to create and deliver compelling live experiences while streamlining and optimizing their operations. Whether it’s IP-native cameras or state-of-the-art cloud production platforms, Grass Valley remains at the forefront of cutting-edge live media innovation by continuing to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.

“The Grass Valley name is trusted across media and entertainment, reflecting decades of industry experience and deep knowledge of how to deliver premium live content,” said Neil Maycock, Grass Valley’s CMO and General Manager of Playout. “We have refreshed our corporate identity to position Grass Valley for the future as we support the ongoing transformation of the media companies producing the world’s most valuable content while driving market-leading innovation.”

Working with 90% of the world’s media players - from NEP Group to Eurosport to EA Sports to national networks - Grass Valley continues to pioneer market-leading advances. The GV Media Universe (GVMU) is a digital ecosystem that allows media companies to use both on-premise and cloud technologies to build live production environments while adapting to future demands. Grass Valley has an ongoing roadmap to launch new solutions and partnerships, enabling third-party partners to work together to improve live content production and distribution workflows. The new corporate identity embodies the collaborative nature of the GVMU.  

Shoulders concluded, “Originally scheduled to be unveiled at the NAB Show in Las Vegas, the new Grass Valley visual identity reflects the foundations on which our brand is built: the GVMU partner ecosystem, our technical excellence, the trust we’ve built across the media sector, the flexibility we bring to our customers, the insight we provide into the evolution of the market, and our drive to innovate and support media companies in their transition to a cloud-based future.”

The strategic move comes with the strong support from Black Dragon Capital, a progressive and visionary investor that gives Grass Valley the mandate to bring the new strategy and image in line with being the leading media technology partner of choice.


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‘We Love Live’: Grass Valley Positions for the Future of Live Media and Entertainment