Wasabi Partners with Primestream to Enable Faster Media Production

  • 11 March, 2021


USA: Wasabi, the hot cloud storage company, has announced a new partnership with Primestream, a leading provider of asset management and automation software solutions for media production, to deliver Primestream’s Xchange media asset management (MAM) platform to media professionals worldwide.

With the new solution, the Xchange MAM system will provide a high performance, hybrid platform integrating Wasabi storage for global asset management, archiving, content contribution, production and distribution. Professional media production teams rely on Xchange to maintain an organized media library across various storage environments to power the production process from rough-cut editing to finishing to publication. Xchange features rich, AI-powered metadata tagging that allows artists to rapidly find and retrieve the assets they need, saving time and money.

In today’s highly competitive media environment, broadcast and digital operations need to operate at the speed of light and be able to adapt to rapidly changing conditions. Global events and market circumstances have also forced media production teams, accustomed to working in close proximity, to work at a distance. Today’s broadcast and digital workflows require a hybrid approach that seamlessly blends the high-performance, on-prem production environment with flexible, low-cost cloud resources.

With Wasabi’s low-cost cloud storage, organizations can store their media for 80% less than other cloud storage solutions with predictable pricing that never includes egress fees or charges for API requests. Additionally, service providers can now earn more and charge less while providing end users with the ability to store more videos in their library, giving them the freedom to create the content they want and greater flexibility when crafting a message.

“There are very few industries that face the same storage challenges as media production and the pandemic has only complicated things,” said David Friend, CEO of Wasabi. “To succeed in a time when collaboration is now primarily remote, and files sizes are larger than ever, production teams need agile tools to work on project files securely, quickly and affordably. Primestream’s Xchange media asset management platform enables production from anywhere and combined with Wasabi hot cloud storage provides an affordable hybrid solution for artists to work quickly and efficiently.”

The Wasabi and Primestream partnership allows media professionals to manage more content quickly, leverage AI with an easy to use interface, increase collaboration and provide a holistic view over a media team’s entire media library. Media organizations can start small, think big, and scale fast with true cloud elasticity while being cost efficient.

“Organizations that use Primestream have what they need to tell a complete story and create new content whether they’re working in person or on the other side of the globe,” said Claudio Lisman, President and CEO of Primestream. “Editors across multiple geographic locations can work on video projects together, and media can be shared with anyone as needed for review and approval. Together with Wasabi, our users can store more data than ever due to disruptively low-cost and scalable cloud storage and never worry about going over budget or running out of storage space from rough-cut to final cut.”


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Wasabi Partners with Primestream to Enable Faster Media Production