TF1 delights Sports audiences with Vizrt XR
- 05 July, 2021
NOR: Vizrt, the leading provider of software-defined visual storytelling solutions (#SDVS) for media content creators, has announced TF1, the biggest private broadcaster in France with one of the largest audiences in Europe, is using Vizrt XR (Extended Reality) Playbook for post-match analysis for its coverage of UEFA Euro 2020TM.
Vizrt XR Playbook gives in-studio and outdoor broadcasters the ultimate creative potential in visual storytelling capabilities and sports analysis including virtual, augmented, mixed, and extended reality graphics and video wall control. Using Vizrt XR Playbook, TF1 audiences are taken on a journey into fully rendered virtual stadiums and immersed into critical game action where analysts control the replay, viewpoint, and other cutting-edge graphics features with a set of easy-to-use tools, further enhancing audience understanding of the action.
Daniel Nergard, President of Vizrt, said, “To compete in the modern media marketplace, you must engage your audience with spectacular visuals. By any measurement, Vizrt XR liberates TF1’s analysts and commentators to unleash their boundless creativity and insight into the game with speed, efficiency, and high quality. Their immersive and compelling extended reality shows delight fans and viewers alike signaling a new era of storytelling for sports.”
Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualization of their stories to tell them better. Video or virtual studio walls and floors as well as the pitch and stands within sports arenas or any other outdoor environment become blank canvasses allowing for interaction between presenters and graphics objects on scales ranging from finely detailed to gargantuan.
Vizrt XR is one of five software Solution Suites made available exclusively through Flexible Access, allowing customers to adapt and scale their production software up and down to meet rapidly changing production needs.