Swimming Australia signs Gravity Media
- 24 November, 2022
AUS: Swimming Australia and Gravity Media, the world leading global provider of complex live creative production and media services, have confirmed an over-arching and complete broadcast technology and television production partnership that will see Gravity Media create and deliver all-screens coverage of the 16th FINA World Swimming Championships (25m) across Australia and multiple international territories.
Melbourne hosts the FINA World Swimming Championships (25m) across 13-18 December 2022.
More than 800 athletes from 180 countries will compete in the Championships.
Gravity Media Australia has been appointed as the “host” broadcast company for the FINA World Swimming Championships (25m). As part of the partnership, Swimming Australia and Gravity Media are accessing internationally acknowledged camera and broadcast and production technologies designed and developed by Gravity Media.
Beyond providing all broadcast technologies and as “host” broadcast company, Gravity Media has also been appointed by Swimming Australia as the television production company for the Championships, creating, producing and delivering the complete television production of the Championships for the world.
Gravity Media Australia will produce coverage across the six days of the FINA World Swimming Championships (25m) and create and deliver the complete “turn-key” television production that will take audiences across the world closer to the action and tell the stories of the athletes, the Championships and Melbourne as the host city.
The Championships will be broadcast to a global audience across multiple international broadcast and content delivery platforms including the Nine Network in Australia.
Swimming Australia CEO, Eugénie Buckley: “Swimming Australia is very pleased to have Gravity Media as a partner for the 2022 FINA World Swimming Championships (25m) in Melbourne next month.
“As hosts we want to maximise the opportunity to present our sport in an innovative way, which is why we are happy to have Gravity Media on board as they share our vision and are working hand in hand with us.
“Their extensive experience in delivering world class broadcast services will ensure a fantastic showcase, of both our culture and climate, to the millions of fans watching our sport across the globe.”
Saul Shtein - Director, Production and Content at Gravity Media: “We’re honoured to partner with Swimming Australia on creating, producing and delivering the broadcast of the Championships to the world.
“It is a significant undertaking for Gravity Media and we thank Swimming Australia for entrusting us with the complete television production for the FINA World Swimming Championships (25m).
“We look forward to producing a world-class coverage and delivering the full scope of Gravity Media’s internationally regarded and acknowledged capabilities across broadcast technology, technical and facilities provision, and importantly the complete television production, in capturing every moment.”