Supponor Appoints Simon Green

  • 10 May, 2023


Bringing a Track Record of Success in the Global Broadcast Industry, Green Will Focus on Leading Supponor’s
Customer Journey Worldwide.

UK: Supponor, the world’s leading technology provider in virtual advertising for sports, has announced the appointment of the former MD of BT Sport, Simon Green, as its new Chief Operating Officer (COO).

Green, a highly respected and experienced broadcaster from the global sports broadcast industry, will lead the Supponor customer journey, focusing on enhancing user experiences and ensuring seamless integration of the company’s global virtual advertising solutions. He has an impressive track record of delivering significant growth and transformation for major organizations, adding hundreds of millions of dollars in bottom-line growth. He also brings extensive international experience, having worked for major broadcasters and sporting bodies in the UK and around the world, including Sky Sports, Fox Sports and The Football Association.

In an executive career spanning more than three decades, Green has demonstrated exceptional leadership capabilities across strategy, transformation, governance, mentoring and operational performance. He has successfully delivered the creative launch of global television services and has also led the build of efficient operational infrastructure and production facilities. With strong governance skills, he has also ensured regulatory compliance, managed significant commercial broadcast rights and assets and been an advocate for worker equity within the industry.

“The recruitment of Simon demonstrates Supponor's commitment to growth and customer satisfaction in the global sports market,” commented James B. Gambrell, CEO, Supponor. “We will leverage his accomplished skill sets and expertise to accelerate our expansion and deliver unparalleled value to our clients and partners.”

"I am thrilled to join Supponor during this exciting period of growth and innovation. I have seen first-hand the transformative potential of their virtual advertising solutions in the sports industry,” commented
Simon Green, COO, Supponor. “I look forward to applying my experience to help Supponor unlock new opportunities and strengthen its position as an industry leader in this space." 
Supponor has been the market leader in the virtual advertising industry for the past decade, proven in live broadcast environments in thousands of top-tier sports events worldwide. Supponor AIR®, launched in 2021, is a fully software-based technology platform that relies on leading-edge computer vision approaches, underpinned by Artificial Intelligence (AI) and Machine Learning (ML), to deliver authentic virtual placement or replacement advertising live, on any surface, in any sport, at any venue, and in any weather condition. Supponor’s virtual advertising solutions have been trusted by rights holders in top-tier sports leagues across football, hockey, basketball, rugby, cricket and a host of other top sports.
Supponor is headquartered in London and has its core R&D base in Helsinki, with regional offices in Barcelona, Milan, Cologne, New York, Toronto, and Sydney.

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Supponor Appoints Simon Green