Supponor Appoints Rusty Lawrence as new Business Development Executive

  • 10 July, 2023


UK: Supponor, the world’s leading technology provider in virtual advertising for sports, has announced the appointment of Rusty Lawrence, the former Managing Director of TGI Sport Europe, as its new Business Development Executive.

Lawrence brings with him over 30 years of senior level experience in the sports industry and an extensive network of contacts and relationships. His new role will see him leverage his expertise to drive new business opportunities, primarily in North America, with major sports leagues & teams, colleges and regional and national broadcasters and other key partners.

Prior to joining Supponor, Lawrence spent over 17 years with TGI Sport - a major Supponor shareholder - holding various senior roles including Chief Operating Officer, CEO Americas, and most recently Managing Director, TGI Europe. Previously he co-founded Siteline Productions, an event production company forming live experiences for industry sports leaders including MLB, NFL, the NFLPA, USOC and FIFA. He has also held various board positions with industry leading organizations.

James B. Gambrell, CEO, Supponor, said: “We are delighted to welcome Rusty to the Supponor team. Having worked with Rusty in his previous roles, I know that his depth of strategic and commercial experience, together with his unrivalled network, make him a key asset to support our growth ambitions
as we rapidly expand our commercial footprint in North America and beyond.”

Rusty Lawrence said: “Supponor’s pioneering technology has created an incredible product range, bringing brand-new opportunities for added value and monetization to a wide range of sports and rights holders.
It is an exciting time to join this innovative organization, and I am confident that my industry experience
will help Supponor to grow further and exploit new opportunities.”

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Supponor Appoints Rusty Lawrence as new Business Development Executive