Sinclair Broadcast Group rolls out ATSC 3.0 channels with Qligent’s Vision 3

  • 20 October, 2023


Software-defined Vision architecture will support ATSC 1.0 and ATSC 3.0 monitoring on-premises
and in the cloud, allowing Sinclair to use Vision-ATSC software on a common lightweight platform.

USA: Three years into a successful enterprise-wide Qligent Vision rollout, Sinclair Broadcast Group will apply Qligent’s QoS, QoE and compliance monitoring toolsets to its growing network of ATSC 3.0 digital TV channels and services. Sinclair Broadcast Group has already deployed Qligent’s Vision ATSC 3.0 solution
in 14 markets and 28 channels where the media company offers live ATSC 3.0 broadcasts today,
and will expand across all Sinclair markets that launch new ATSC 3.0 channels and services.

Vision ATSC 3.0 provides broadcasters with an intuitive workflow to monitor and analyze ATSC 3.0 data from the origination point forward. Its software helps broadcasters visualize and optimize multi-layer data streams and several data points associated with vendor equipment throughout the ATSC 3.0 ecosystem. Qligent provides users with multiple perspectives of compatibility and health of the ATSC 3.0 signal path, with all pertinent details centralized to a dashboard where users absorb overall performance.

Current Qligent Vision installations require only a licensed software update to activate Vision ATSC 3.0 in the same system, adding support for ATSC 3.0 standards content formats and typically without scaling the existing installation. Qligent Vision ATSC3 is also available as a standalone installation that can be added to customer servers for new installations or in parallel with existing software.
Operators can then cost-efficiently monitor and analyze QoS, QoE and compliance for ATSC 1.0, ATSC 3.0, and OTT signals both on-premises and in the cloud through a common Vision dashboard.

Sinclair Broadcast Group will leverage the depth and scale of their enterprise Vision system in Vision ATSC 3.0 to optimize both ATSC 1.0 and ATSC 3.0 performance through a single pane of glass approach. This will provide Sinclair with a unified view of all content delivery across markets and channels. The ability to observe, record, and analyze all signals in a single system will allow Sinclair to operate more efficiently by leveraging common monitor-by-exception rulesets, with the ability for users to quickly identify and resolve any content delivery issues that occur in their live environments. In addition, using one unified enterprise platform across all delivery standards means less training, simplified root cause analysis,
and faster time to resolution.

“Qligent’s approach ensures that we can build on our existing tools without requiring a wholesale program change to execute,” said Mike Kralec, SVP and Chief Technology Officer, Sinclair Broadcast Group.
“We have an ATSC 3.0 monitoring system that looks very similar to our ATSC 1.0 system, which minimizes disruption. It’s a very efficient way to achieve greater visibility into our ATSC 3.0 system while also minimizing new capital expenditures.”

Same as Sinclair’s enterprise Vision solution, its Vision ATSC 3.0 configuration provides consolidated and distributed access to address varied needs across the organization. That includes enterprise-wide access from Sinclair’s network operations center, and local station access for regional engineers.
Moving forward, both Qligent and Sinclair Broadcast Group anticipate extending Vision’s reach
deeper into Sinclair’s on-prem and cloud ecosystems.

“ATSC 3.0 efficiently enables a higher-density network of TV channels and services supported through datacasting,” said Brick Eksten, CEO, Qligent. “Vision ATSC 3.0 will provide Sinclair Broadcast Group with the monitoring and analysis capabilities they need for local ATSC 3.0 transmission networks as their content encryption and datacasting requirements grow.” Eksten adds that Vision ATSC 3.0 will support
all QoS, QoE and compliance monitoring for Sinclair’s channels delivered to viewers.

“Vision helps us optimize content presentation for our diginets while making it easier to manage unique channels in markets where we do news and local ad insertions,” added Kralec. “As we send more file-based information through our ATSC 3.0 ecosystem, Vision ATSC 3.0 gives us a foundation to do much more with our monitoring infrastructure.”

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Sinclair Broadcast Group rolls out ATSC 3.0 channels with Qligent’s Vision 3