Ross Video Partners with JB&A to Expand US Distribution Network
- 06 November, 2023
CAN: Ross Video, a global leader in video production technology, announces a strategic partnership with JB&A, a leading distributor of audiovisual technology and solutions. This distribution agreement marks a milestone for both companies as they collaborate to bring Ross’s comprehensive video production solutions to JB&A’s United States customer base.
The partnership between Ross Video and JB&A will enhance the accessibility of Ross Video’s extensive line of innovative technology and services, including:
- The award-winning XPression graphics software line;
- The Ultrix hyperconverged routing platform;
- The much-loved Carbonite production switchers;
- The new generation of D3 LED displays;
- The widest-adopted open standard Signal Processing platform, openGear.
“Ross Video is pleased to join forces with JB&A in this strategic partnership,” said Oscar Juste, Senior Vice President of Global Sales at Ross Video. “JB&A’s excellent reputation for video technology distribution and technical competence aligns perfectly with our commitment to delivering state-of-the-art solutions for the live event and video production industry. Together, we aim to continue to provide our customers with outstanding support and access to our innovative solutions and technical expertise.”
“JB&A is excited to announce our new partnership with Ross Video,” said Nicholas Smith, VP of Technology at JB&A. “They have an amazing reputation for their work with the world’s top broadcasters and video producers in news, sports, worship, and corporate events. They are a true pioneer in this business, constantly expanding their solutions to serve niche industry needs that many other vendors leave out. JB&A’s position as the industry’s biggest value-added distributor of audiovisual solutions makes us a perfect match as Ross Video’s North American Distribution partner.”
This strategic partnership between Ross Video and JB&A will foster growth and expand reach for both organizations, enabling more content creators, broadcasters, and production professionals to access
the tools and technology required to elevate their productions.