© InBroadcast 2026 - All rights reserved.
NDTV Selects Grass Valley for Major Content Migration
- 28 October, 2025
CAN: New Delhi Television Ltd (NDTV), one of India’s leading news and digital journalism companies, selected Grass Valley to modernize its media asset management and enhance collaboration across its global teams. NDTV implemented Framelight X, powered by AMPP OS, to consolidate media assets, preserve metadata, and provide a unified, browser-accessible platform for managing and distributing content. Recently implemented, the deployment is designed to streamline workflows and improve operational efficiency.
Founded in 1988 and headquartered in New Delhi, NDTV is a pioneer in Indian news and digital journalism. Operating under AMG Media Networks Ltd, it reaches audiences across the UK, US, Canada, South Africa, the Middle East, Australia, New Zealand, Mauritius, and SAARC countries. The migration project involves transferring high-resolution media from NDTV’s existing GV Stratus system to the Framelight X storage pool, with Stratus Rules managing the migration process. Associated metadata is safely transferred alongside the content to ensure immediate accessibility in Framelight X, while automated workflows generate new proxy files, simplifying access and enabling faster collaboration. By consolidating assets into a single intuitive platform, NDTV gains a more efficient and flexible system that empowers teams
to collaborate seamlessly across multiple regions.
Dinesh Singh, Chief Technology Officer at NDTV, said: “Our priority was to modernize our content management system while ensuring that none of our existing assets or metadata were lost in the process. Framelight X has given us exactly what we needed: a seamless migration path, powerful asset management, and the confidence that our teams can collaborate more efficiently across platforms.
This has been a 100% successful deployment.”
Evan Boyd, Senior Vice President for APAC at Grass Valley, added: “NDTV has been a trusted partner
for many years, and we are proud to continue supporting their transformation journey. With Framelight X, NDTV is not only modernizing its content workflows but also future-proofing its operations to scale with evolving digital demands. This project demonstrates the strength of Grass Valley’s AMPP in delivering efficient, flexible, and collaborative solutions for media organizations worldwide.”
Visit Grass Valley and BCE at SATIS 2025 in Paris on November 05 & 06 on stands A05 & B25.
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that
captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced
hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System.
Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions
for every need - from a single creative harnessing immense production power to globally distributed teams
collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows
that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation
and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains
dedicated to shaping and leading the media revolution.
