NAB Show Unveils the Future

  • 27 March, 2024


As Artificial Intelligence Revolutionizes Broadcast, Media and Entertainment Industry.

USA: From content creation to delivery to revenue, artificial intelligence (AI) is reshaping the broadcast, media and entertainment industry. NAB Show is the epicenter for exploring the latest advancements, impacts, opportunities and challenges AI is making throughout the production pipeline. Sessions will delve into tools and efficiencies, disinformation and deep fakes, content security and cyber security issues.

The newly announced Main Stage discussion, AI in Media and Entertainment, brings together heavy hitters in the field to explore the many applications of AI in Hollywood. Panelists include Renard Jenkins, President, SMPTE, Hao Li, CEO & co-founder, Pinscreen, Alejandro Matamala Ortiz, co-founder and CDO, Runway and Moderator Sam Matheny, CTO, National Association of Broadcasters. They'll discuss their different approaches to AI, including the benefits and pitfalls of its continued and growing use in productions and development.

"NAB Show is the perfect forum for discussion and debate about AI - with the best and brightest in the business," said Chris Brown, Executive Vice President and Managing Director, NAB Global Connections and Events. "The 2024 NAB Show offers attendees a front-row seat to explore the transformative power
of AI on our industry. With more than 120 sessions featuring AI, each attendee will find topics relevant
to their work."

NAB Show, April 13 - 17 (Exhibits April 14 - 17) at the Las Vegas Convention Center, offers dozens of unique sessions, workshops and discussions focused on generative AI, including real-world applications, potential legal pitfalls and the newest technology available. 

Create highlights include:

  • AI in the Newsroom: The Good, Bad, and What's Ahead for the Industry: Executives from Sinclair, Scripps News, Al Jazeera Channel, Channel 1 and BBC discuss the impact of AI on the news business.
  • Best AI Tools for Creators: Top creators explore how AI tools are the new sidekick of the
    production process. 
  • Unscripted Evolution: How AI is Reshaping Reality TV and Documentaries: Panelists from Microsoft, Quickture and Haymaker West, Birman Productions, Inc., Deepdub and StoryTech look at how AI is helping unscripted creators.
  • AI Revolution in Entertainment: One Year On…: Senior media practitioners Melody Hildebrant, FOX, Bill Baggelaar, Media Technology, Rick Hack, Intel Corp., Scott Rose, VSI, and moderator Andy Maltz, General Intelligence, to deep dive into the successes, failures and best practices of AI-augmented entertainment.
  • Ask Me Anything: AI Post Production Workflow Experts Tell All: Unpack how AI and machine learning (ML) are changing the landscape of content creation.

Connect highlights include:

Capitalize highlights include:

Also newly announced, it's the trial of the century when AI faces charges for Conspiracy to Conformity in Content Creation. This mock trial will examine the positives and negatives of AI content creation, human credit for AI-generated material and will include plenty of courtroom drama as expert witnesses take the stand. Extra! Extra! AI to Stand Trial for Crimes Against Creativity! is Tuesday, April 16 from 2 - 3:15 in
the Create Zone Theater. 

In addition, an autonomously AI-powered humanoid robot, Ameca joins Futuri CEO Daniel Anstandig for
the first-of-its-kind Welcome Session kicking off NAB Show to deliver an unprecedented study on audience perspectives on AI's use in broadcast media. Reach out to NAB Show's media relations department
for interview requests with Ameca and Anstandig.

Attendees can also take AI Training and Certifications to stay current in the face of this ever-changing technology. NAB Show and Future Media Concepts (FMC) partnered to launch this series of live,
innovative workshops.

Check out all of the AI/machine learning Exhibitors in Create, Connect and Capitalize.

Click for Latest NAB Show News.

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at:

NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 13-17, 2024 (Exhibits April 14-17) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways.
Learn more at:

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NAB Show Unveils the Future