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GBH Powers Media Workflows with EditShare Cloud Solutions
- 09 June, 2021
USA: EditShare®, a technology leader that enables collaborative media workflows for storytellers, has announced that public media producer GBH, the largest content creator for PBS, has invested in EditShare’s EFSv cloud solution to modernize media workflows across its post-production operations. An early adopter of cloud technologies for its broader IT needs, GBH’s move to EFSv extends video production into the cloud, maximizing operational efficiencies and reducing overall costs. The open EFSv platform facilitates both hybrid and cloud post-production workflows which optimize content access and enhance the user experience for video editors who create critically acclaimed programs such as Nova, Antiques Roadshow and American Experience.
“We require adaptable, efficient media systems for all of our clients,” said Tim Mangini, Senior Director of Production Technology for GBH. “EditShare’s cloud solution gives our producers flexibility and scalability. They can work wherever they want, with whomever they want, whenever they want, and only pay for the resources they actually use. They upload their media once and work from anywhere as if they were working in any GBH edit suite.”
EditShare’s approach to open platform development, specifically its support for multiple cloud providers and public APIs for integration and workflow expansion, was a key factor in GBH’s decision to select EFSv. Additionally, access to key technologies, such as artificial intelligence and content usage analytics will enable GBH to unleash new media workflows.
“Shifts in video production require more agility and demand the ability to accommodate changing work habits. As GBH embraces those shifts, open and flexible cloud-based solutions enable new workflows while protecting the investments made in on-premise platforms,” comments Tracy Geist, Chief Marketing Officer, EditShare. “EFSv offers GBH as well as our other customers the best of both worlds, providing frictionless storytelling workflows that are flexible and secure, while accommodating change.”
About EFSv Cloud Solution
EFSv redefines the economics of editing in the cloud while significantly enhancing the user experience. The tiered solution approach supports customers at every stage of their journey to the cloud. Offerings include cloud-based backup solutions that serve as the foundation for building cost-effective, distributed cloud editing and seamless proxy editing workflows, up through full production environments in the cloud. EditShare’s cloud innovations offer unparalleled flexibility, allowing customers to easily adapt to cloud or hybrid environments and benefit from a lower total cost of ownership.
For more information on how EditShare cloud solutions can enhance your media operation, please visit: https://editshare.com/journeytothecloud
