Free Ligue 1 France Enriches the Fan Experience Through the LiveU IP-Video EcoSystem
- 26 October, 2023
With access to match highlights, exclusive interviews and more, viewers are incentivized to sign up
to the app's Premium Account.
USA: Unique live content is being brought to fans on Free Ligue 1's app via the LiveU EcoSystem, complementing coverage of France's top football Ligue 1 Uber Eats matches. LiveU's IP-video solutions, including its compact LU300S field units and 100% cloud production service, LiveU Studio, are being deployed as part of a cost-effective remote production workflow run by French production company
714 Production. The innovative production enables football fans to enjoy a rich range of content via
their app, including match highlights, pitch-side interviews and more. Monetization is increased with subscribers, looking for additional football content, signing up for Free Ligue 1's Premium Account.
714 Production manages the production from its control room in Paris with its team streaming live video from different football stadiums across the country direct to them. Using LiveU Studio, the production team streams the feeds in real-time direct to Free Ligue 1's app, live editing the content and preparing the clips. Content is also uploaded to Free Ligue 1's social media channels including YouTube, Facebook and TikTok. The Free Ligue 1 app already has over three million users nationwide.
Frédéric Goyon, TV Content Manager / Head of Free Ligue 1, said: "We needed to produce more adaptable and social media-focused content while mastering our allocation of resources. The LiveU solution offered by 714 Production fits our needs perfectly. We are thrilled with our first months of collaboration."
French service provider Free launched the website in February 2022 dedicated to Ligue 1 top-tier football
to complement its existing Free Ligue 1 Uber Eats app. The website offers football fans access to its
free-to-view content, including goal highlights and match summaries. This season, they also extended
the content to its social media channels.
Valérian Guestre, CEO, 714 Production, added: "LiveU's efficient production set-up has opened up the door to a high-quality all-round football experience for Free Ligue 1 customers, something which wouldn't be feasible cost-wise and resources-wise using traditional broadcast technologies."
Philippe Gaudion, Regional Sales Manager for France, Belgium and Luxembourg, LiveU, said:
"It's a pleasure collaborating with 714 Production and Free Ligue 1, seeing the quality of the production and the way that our technology is being used in such an innovative way. It really gives fan a complete picture of what's going on, complementing the main match coverage in numerous ways. We see potential for this use case in many other sports going forward."