FC Barcelona and Supponor extend existing partnership
- 20 November, 2023
To launch new virtual advertising capabilities including pioneering the First-Ever use of Virtual Technology
in a Women's Football Match “El Clásico”.
UK: Supponor, the market leader in the virtual advertising industry for over a decade, announced that Spanish La Liga F El Clásico marked the first-ever use of virtual technology in a women's football match. This groundbreaking initiative included the activation of virtual on both 1st and 2nd LED row combined (one animation only split between the two rows, so called domination) and cam carpets.
This marks the first time ever for this application to be used in Spanish football.
This iconic match was played on November 19th at the Lluís Companys Olympic Stadium, which has
a capacity of over 49,472 seats. The game was originally going to be played at Estadi Johan Cruyff,
but the tickets sold out so fast that the game was played at the same stadium that the men are using until November 2024. Therefore, the FC Barcelona Women's team played at the Estadi Olímpic Lluís Companys for the first time, and eased to a 5-0 victory. This historic milestone is part of Supponor's and
FC Barcelona's commitment to increasing the visibility and exposure of women's sports.
Women's El Clásico is one of the initiative part of the partnership's extension which Supponor was also announced. The longstanding partnership with FC Barcelona involves exciting plans to enhance virtual technology into more club properties, as well as developing innovative new opportunities for the club and its advertising partners. Both companies are working together on additional and innovative opportunities for the future use of virtual advertising, including areas such as the centre circles, second row,
and the areas behind the goals.
Sergi Ricart, Chief Marketing and Commercial Officer, FC Barcelona, said: “Supponor continues to be
a key partner for FC Barcelona. Its pioneering technology, the collaborative approach of the team,
and the company’s proven success in the industry have led us to build and develop a trusted partnership over the years, enabling us to offer more creative and targeted advertising opportunities.”
Massimo Magrì, EMEA Managing Director, Supponor, said: “We are proud to continue our longstanding partnership with FC Barcelona. Supponor is dedicated to pushing the boundaries of innovation, and
FC Barcelona embraces the opportunities that this brings. We are particularly excited to bring virtual advertising into women’s football, which will play a key role in the ongoing commercial development
of the women’s game.”