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ENCO Updates Generative AI Solutions for North American Radio Broadcasters
- 22 October, 2025
NAB Show New York represents the debut of aiTrack’s holistic dynamic content
insertion tools while several new SPECai features for real-time ad creation...
USA: ENCO comes to NAB Show New York with fresh momentum behind its award-winning generative AI solutions for radio broadcasters. Along with the recent news of Renda Media as its 50th SPECai broadcast partner, ENCO is also approaching the official availability of its fully productized aiTrack solution.
Exhibiting at Booth 539 in the Jacob Javits Center through Thursday 23 October, ENCO will highlight aiTrack’s dynamic content insertion toolset and several enhancements to SPECai that demonstrate a commitment to continued innovation for the ad creation service. Now live in more than 1,100 radio stations, SPECai’s maturation and industry-leading market position have been fueled through
a strategic partnership between ENCO, Benztown and Compass Media Networks.
ENCO has been hard at work developing aiTrack’s dynamic content insertion capabilities in recent months to give on-air and production staff more intricate levels of customization and enable content creation on the fly. aiTrack allows users to immediately take fresh content, with instant turnaround and voice insertions of breaking news, weather, traffic and more into live broadcasts. Users can also generate scripts for insertion into scheduled programming over time, and develop more holistic strategies that blend
human talent and AI content.
North American audiences will see new aiTrack features debuted at IBC2025 for the first time, including multi-language dialogue and more emotional tones and inflections to better match mood, region and language. ENCO will also highlight forthcoming toolsets that will drive more personalized experiences
for streamers.
“aiTrack has been richly developed to suit 24/7 on-air environments, inserting real-time
updates live and supporting scheduled insertions anywhere within any playlist,” said
Ken Frommert, President, ENCO. “aiTrack establishes a gateway to bring unlimited
amounts of unique, compelling, regional, national, local, hyper-local, and personalized
content into the on-air experience.
ENCO will also highlight three SPECai features new to North American audiences, including a new voiceover recording and processing function that replicates a more traditional production experience:
- Speech-to-Speech: Allows the user to take full control of voiceover delivery by recording him
or herself and reading the script with the desired pacing and tone, with SPECai immediately
processing the voiceover in the user’s desired synthetic voice.
- Voice Shift: Allows the user to set the voiceover at a very specific point in a spot when
precise timing and dramatic effect is desired.
- Voice and Music Interface: Enables filtering by category, tags, keywords, and more,
helping users quickly narrow down and find the desired voice or music bed.
Schedule a meeting with ENCO at NAB Show New York 2025.
Founded in 1983, ENCO Systems, Inc. pioneered the use of computer-based, digital audio and program automation for radio stations and TV studios. The company has since evolved its award-winning product line to span all aspects of today’s automated broadcast and production workflows, including closed and open captioning, AI production toolsets, live virtual production, visual radio, audio compliance, instant media playout, remote contribution, and cloud-based web streaming. It also brings the benefits of its patented captioning and live audio/video playout innovations to professional AV environments including
conference rooms, lecture halls, sporting arenas and event venues.
