EditShare commits to creative storytelling in the Middle East at CABSAT 2023
- 05 May, 2023
UAE: EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its latest productivity and creativity developments at CABSAT 2023 (#S1-E20). This will be the company’s largest presence at CABSAT to date. Underlining its commitment to the event and to the MENA region, EditShare is also supporting BroadcastProME’s inaugural Manufacturer Awards at the show as a silver sponsor.
The demonstrations will show what can be achieved with EditShare’s market leading EFS storage devices, available both as on premises servers and as cloud technology. The creativity and workflows are provided by FLOW, the software layer which provides asset management and system control.
The strong movement in production and post at the moment is towards decentralization: remote production; multi-site post; and hybrid on premises and cloud storage. The latest developments from EditShare reflect these changes, including FLEX for fast cloud implementations and Multisite, which provides the intelligence to ensure that media is available where it is needed, moving content from location to location, or from the center to a remote worker, to minimize downtime.
Also boosting productivity is direct support for all the popular professional edit packages: Adobe, Avid, BlackMagic and others. Material relevant to each project will appear as bins in the right workstations, wherever they are, eliminating set-up time and waiting for content transfers. Swift Sync from EditShare provides file acceleration to move material as quickly as possible, over any path.
“The Middle East is a really important, and very successful, region for EditShare, thanks in no small part to our dedicated Channel Partners” commented Said Bacho, CRO at EditShare. “We always ensure that we have a strong demonstration of our latest capabilities at CABSAT, and the conversations we have with the media community in the region are very important to us, guiding future developments.
“As the leading storage and asset management specialists, we know how important it is for the industry to maintain strong innovation in creative tools and the rest of the content chain,” he continued.
“When CABSAT and Broadcast Pro ME magazine set up a Manufacturer Award program, we wanted to give it our full support, which is why we are the silver sponsor. I look forward to seeing the innovations which the awards will spotlight.”
Demonstrations of EditShare’s proven storage solutions and workflow software can be seen
on stand S1-E20 at CABSAT 2023, Dubai World Trade Centre, 16 - 18 May.