Dolby Atmos announces partnership with beIN SPORTS
- 28 June, 2021
QAT: beIN MEDIA GROUP, the global sports and entertainment group, continues to be at the forefront of bringing new technologies to broadcast TV, the latest being Dolby Atmos, making it the first in the Middle East and North Africa (MENA) to broadcast using the innovative audio technology.
The Group’s flagship sports channel beIN SPORTS, the exclusive home in the MENA region of all the UEFA Euro 2020 action, will broadcast the knockout phase matches in Dolby Atmos along with 4K Ultra HD, giving their 4K subscribers in the region an immersive stadium audio experience.
When beIN’s 4K subscribers watch the upcoming UEFA Euro 2020 knockout phase live matches on a TV or a device enabled with Dolby Atmos, they’ll feel as if they were sitting in the stadium through enveloping sounds that flow around them in an immersive soundscape.
Commenting on this collaboration, Chief Technology Officer at beIN MEDIA GROUP Israel Esteban Martí said: “We are always eager to find new ways of providing our subscribers with the very best sporting and entertainment experience possible. This exciting collaboration with Dolby Atmos will allow our 4K subscribers to watch the UEFA Euro 2020 knockout matches like never before in the MENA region. Incorporating this immersive sound technology is just the beginning of even more innovative viewing capabilities from beIN.”
Managing Director of Emerging Markets at Dolby Laboratories Pankaj Kedia noted: “We are delighted to collaborate with beIN and bring a live broadcast with Dolby Atmos to the football fans in MENA. With this development, we hope to advance the viewing of sports events with powerful and immersive sound, making the audience feel as though they are watching the football match from the middle of the pitch.”
To get this stadium-like experience at home, you will need a beIN 4K Media Server along with a beIN ULTIMATE Package and Dolby Atmos-enabled Television or Soundbar. To subscribe to beIN and enjoy a world of sports and entertainment, click here.