BT chooses Blackbird
- 29 March, 2021
UK: Blackbird plc, the developer and seller of the market-leading cloud video editing platform, Blackbird, has announced that BT has chosen Blackbird for ultra-fast and sustainable cloud native video editing and publishing.
Blackbird is the world’s fastest, most powerful professional cloud native video editing and publishing platform, providing rapid access to video content for the easy creation of clips, highlights and long form content to multiple devices and platforms. Blackbird enables enterprises to scale effortlessly, drive significant productivity improvements and assist in meeting sustainability and carbon reduction targets due to the platform's highly efficient cloud native architecture.
BT will deploy Blackbird for high performance, scalable cloud native editing and publishing of content for its media operations. Working in conjunction with the Head of Content Operations, Pete Harvey, the Content Operations team will use Blackbird to access and edit multiple live broadcast streams of sports and other content for the fast production of assets for downstream distribution to over the top (OTT) and video on demand (VOD) channels for viewers to enjoy.
Blackbird CEO, Ian McDonough, commented: “We are truly delighted to have a company as important and innovative as BT as a new client. The focus is working with BT on the fast turnaround of VOD content produced from BT’s live broadcasts and Blackbird will significantly improve speed and efficiency - providing end customers access to content in a shorter time scale. In addition, with BT’s increased focus on remote working and migration to cloud architecture, the flexibility, resilience and carbon efficiency of the Blackbird technology make us an excellent and future proofed fit.”
Blackbird drives awareness, reach and monetization for brands in the sports, news, entertainment and enterprise sectors. The company’s customers include Tata Communications, EVS, IMG, Deltatre, Sky News Arabia, A+E Networks, NHL, Eleven Sports, Riot Games, Arsenal FC, the U.S Department of State and 50 local US news stations with TownNews.