Brainstorm and AccuWeather Team Up

  • 19 April, 2024


On Joint Development of New Generation of 3D Applications For TV Weather Presentations.

ESP: Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, and AccuWeather®, the world’s most accurate and most used source for weather forecasts, recently announced that they will enhance their years-long collaboration to create a completely new generation
of real-time 3D weather applications for television, powered by the world’s largest proprietary collection
of global weather data.

This new integration of Brainstorm’s state-of-the-art solutions for real-time 3D graphics, AR, and virtual
sets together with AccuWeather’s worldwide weather forecasts, data and weather data visualization tools including touch screen applications, will allow TV stations and other content creators to engage their audiences with amazing weather content. Using the latest digital techniques in enhanced storytelling,
on-air talent will be able to turn complex severe weather forecast information and hyper-local data into
a dynamic weather show that sets them apart from the competition.

Brainstorm and AccuWeather share a long history of collaboration, starting with Brainstorm’s eStudio render engine use of AccuWeather’s real-time data, which started decades ago. This winning combination set the standards for weather visualization, including real-time data import, AR map visualization and in-context animations. With exciting new creative products coming soon from this renewed collaboration, broadcasters, channels, and content creators of any kind and size will be able to benefit from the most advanced data-driven imagery for weather visualization.

According to AccuWeather Founder & Executive Chairman, Dr. Joel Myers: “AccuWeather is home to
the world’s largest, proprietary global weather database. Our data is the cleanest and most accurate set
of past, current, and forecast weather conditions available, with details including real-time surface observations, lightning data, radar data, government issued weather warnings, satellite data from geostationary weather satellites covering the entire world, over 190+ numerical forecast models,
air pollution observations, and much more. This new partnership brings the best weather data
and the best graphics together in a way that is accessible to local TV stations and will help them
elevate their weather shows to a level that was previously only available to major networks.”

“Success is built on relationships, and with the excellent one we have with our friends and colleagues
at AccuWeather, together with the integration of the world-renowned technology our two companies
have, we’re very pleased to announce the joint development of the next generation of 3D real-time
weather applications,” says Ricardo Montesa, Brainstorm’s CEO and Founder.

The companies plan to release the first results of this partnership by the end of this year,
followed by additional integrations and products in 2025.

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Brainstorm and AccuWeather Team Up