Blackbird and TownNews expand to 80 US TV stations
- 06 December, 2021
USA/UK: Blackbird plc (AIM:BIRD; OTCQX:BBRDF), the technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, has announced that Blackbird is now being used by a total of 80 US TV stations for digital news production following TownNews’ latest deployment. This is the seventh expansion of Blackbird by TownNews since the partnership began in 2018.
Video production teams at the 80 US TV stations use Blackbird collaboratively to remotely access, edit and publish news content fast to social, web and other digital platforms. When paired with TownNews’ Field59 VMS, the latest news stories can be delivered to viewers with unbeatable speed and control using Blackbird’s browser-based, easy-to-use and carbon efficient cloud native video editing platform. US TV stations using Blackbird span 35 states.
Over 390 local TV stations in the US produce approximately six hours of news content per day with the industry generating nearly $31 billion in revenues annually. With an estimated 86% of US adults now regularly sourcing their news from digital devices, millions of viewers in the US consume content through the Blackbird and TownNews’ Field59 VMS platform.
Blackbird drives awareness, monetization and efficiencies for brands in the sports, news, entertainment and enterprise sectors. Customers include Univision, IMG, Tata Communications, Sky News Arabia, EVS, A+E Networks, Eurovision Sport, BT, NHL, Cheddar News, Riot Games, the U.S Department of State and 80 US TV stations with TownNews.