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Bitmovin Unveils Real-Time Observability Solution for Video Streaming
- 03 November, 2025
AUT: Bitmovin, leading provider of video streaming solutions, has launched Bitmovin’s Observability
Analytics, a new stand-alone video data solution that delivers real-time insights into video playback.
The solution enables video providers to easily instrument video playback, provide proactive viewer
support and gain new visibility across both content and advertising playback.
Originally a feature within Bitmovin’s Analytics, Bitmovin’s Observability Analytics has now been launched as a solution in its own right. Unlike general purpose observability platforms, it provides observability tailored for video playback. With its deep session-level insights, advanced error debugging, incidents screen with alerts and award winning monetization telemetry, the platform has been designed specifically for real-time monitoring, making it ideal for enterprise streaming services alongside high-profile events such as sports.
The new Observability Analytics solution is fast to deploy, easy to use and features AI-powered capabilities tailored to video data, as well as an MCP server to enable LLMs and AI agents to access the data and tools. Built in advertising observability provides insights which streaming services can act on immediately to enhance ad performance and engagement. Additionally, the solution also analyzes playback data and assigns the service a Playback Score from 0 to 100 based on factors such as start-up, smoothness,
video quality, and session success. To improve their score, video providers can use Bitmovin’s AI Session Interpreter to get clear actionable insights and recommendations to optimize performance and enhance the viewer’s experience.
Stefan Lederer, CEO and Co-Founder, Bitmovin, commented: “While general purpose observability products have a lot of value in enterprise IT, they aren’t designed for video. Bitmovin’s Observability Analytics is different because it’s tailor made for video streaming so it provides the necessary detail to identify and resolve issues with playback quality, advertising or viewership. Real-time observability is also particularly important for live events streaming because monitoring video playback globally is extremely challenging,
and service disruptions directly affect revenue.”
Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video streaming standard.
The company provides video infrastructure for global digital media companies, helping them deliver
high-quality video experiences to viewers across the world. Bitmovin’s solutions include video encoding,
player, and analytics products that optimize video delivery and playback across devices and platforms.
