Ateme Enhances Personalized Advertising with the Latest Apple Specification

  • 20 February, 2024

 

Ateme’s Server-Side Ad Insertion solution supports the latest Apple HLS Interstitials specification.

Content & service providers can increase their revenue by reaching a wider audience with impactful targeting.

FRA: Ateme, the global leader in video compression, delivery, and streaming solutions, announces the integration of the latest HLS Interstitials specification from Apple into its Server-Side Ad Insertion (SSAI) solution. This development of the Ateme NEA solution for targeted advertising ensures a superior viewing experience while enabling content and service providers to increase revenue streams through wider reach and more effective ad targeting.

Implemented initially for a leading content and service provider in Europe, the solution is one of the first SSAI solutions in the market to include support for HLS Interstitials. This offers several benefits, including:

  • A better audience experience, with seamless transition from content to ads and back to content, despite differences in codec parameters and audio tracks;
     
  • More choice for the service provider, with the ability to enhance or restrict player control actions during ad breaks;
     
  • More flexibility in the ad-insertion process, with the ability to reverse or change inserted ads
    after initial decisions;
     
  • A stronger technical solution, with more resilience to ad-break conditioning and segment
    boundaries in the HLS manifest.


"Content and service providers are struggling to find new ways to increase their revenue,” said
Ahmed Swidan, Director of Personalized TV at Ateme. “One way to achieve this is to reach more viewers, on more devices, with the best ad-insertion techniques. The latest HLS Interstitials specification from Apple enables a wider reach, while also introducing advanced functionalities for ad-break replacement logic and making the system more resilient. We are thrilled to be among the first vendors to implement
this standard, helping the media industry reach its full monetization potential."

The Ateme team will be on hand to discuss the latest advances to its SSAI solution at
the 2024 NAB Show in Las Vegas from April 14th to 17th in the West Hall, booth 1721.

Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers’ engagement and reduce churn. Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.

ateme.com


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Ateme Enhances Personalized Advertising with the Latest Apple Specification