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Ad Signal and Vidispine Partner to Optimise Media Workflows at Scale
- 02 September, 2025
UK: Ad Signal, the media technology innovators behind Match, the award winning fingerprinting
and intelligent content deduplication solution, has announced a new integration with VidiNet.
This collaboration brings together Match’s advanced fingerprinting technology with VidiNet’s
powerful media supply chain architecture, offering media organisations a smarter, more efficient,
and more sustainable way to manage content.
As media libraries grow in size and complexity, organisations are increasingly challenged by redundant storage, inefficient AI workflows, and rising environmental impact. This integration addresses those challenges head on. By embedding Match within VidiNet, media teams can now intelligently identify
and eliminate duplicate, or near duplicate, content across formats, codecs, resolutions, and edits
without compromising on quality, control, or performance.
With Match, VidiNet users gain the ability to deduplicate media at ingest, validate large archives with precision, and ensure that only unique material is passed to AI engines. The impact is immediate with up to 60% reduction in storage costs and 75% savings in AI processing helping organisations reduce carbon footprint and meet ESG targets. Match’s Comparison UI also gives users frame accurate insights,
enabling detailed asset reviews directly within the Vidispine interface or via API.
“As demands on media organisations grow, managing content intelligently, at scale and with precision, has become a strategic necessity. Vidispine’s mission has always been to simplify complexity and enable agile, efficient workflows. Integrating Ad Signal’s Match technology extends that vision, giving users the ability to automate key decisions around storage, AI, and compliance. This is the kind of practical innovation our industry needs,” said Annika Kimpel, Partner Manager, Vidispine.
This partnership reflects a shared commitment to simplifying complex media operations and delivering modular, cloud native solutions that scale. Vidispine’s open architecture and focus on flexible integration make it an ideal platform for Match’s next generation capabilities.
“Vidispine is a natural partner for Ad Signal as we scale our presence in the media ecosystem.
This collaboration isn’t just about plugging in a new feature, it reflects a shift in how media operations
can be optimised. By bringing our fingerprinting technology into Vidinet’s infrastructure, we’re giving
organisations the ability to deeply understand and manage their content, reduce duplication at scale,
and cut the cost and carbon impact of storage and AI. It’s a big step towards more intelligent, efficient,
and sustainable media workflows, and together, we’re proud to deliver the tools to make that happen,”
added Tom Dunning, CEO and Co-founder at Ad Signal.
Ad Signal and Vidispine will both showcase the integrated solution at IBC2025.
Visit Ad Signal in Hall 6.C28b and Vidispine in Hall 7.A15 to discuss the solution,
see live demos and meet the team behind this groundbreaking integration.
Ad Signal was founded to address the need for fast, accurate and independent linear advertising tracking, which we did with our Assure product that now provides the UK with overnight spot data on behalf of Barb.
However, we have become so much more than that.
Our sustainable fingerprinting technology now underpins a suite of products designed to deeply
understand the content you hold, saving cost and carbon in the process.
Vidispine enables organizations working with media to add value to their core business by removing complexity, enhancing collaboration, and delivering efficiencies throughout the media supply chain. Depending on your business requirements, we have solutions to make maximizing the potential
of your digital assets, rights, media inventory, and market value easier than ever before.
