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SMPTE Unveils Innovation And Technology Survey Results

13/06/2018

GBR / USA: SMPTE has released the results of the SMPTE 2018 Innovation and Technology in Media Entertainment Survey, part of the Society's ongoing work to provide insight into the critical issues that are transforming the media andentertainment (M&E) technology industry.
 
The survey examined artificial intelligence and machine learning (AI/ML), immersive media, professional media over managed IP networks, and the Better Pixels Project.
 
"The M&E sector has always been at the forefront in adopting technologies that have a dramatic impact on consumers' relationship with content," said SMPTE Executive Director Barbara Lange (pictured right).

"The SMPTE 2018 Innovation and Technology in Media Entertainment Survey confirms this understanding, describing an industry that is ready to explore how new technologies change the way storytellers connect with audiences. Survey results also convey that the M&E sector is investing in emerging technology that will further transform the way content is created, distributed, and consumed."
 
 

The SMPTE survey drew more than 200 responses from engineers, managers, directors, and C-suite executives whose organisations operate in the post-production, production, R&D, distribution, preproduction, and consumption industries.

Respondents reported having substantial expertise in engineering, post-production, R&D, and production, and more than 70% indicated that they have more than 20 years in the industry. Nearly a third of respondents' companies have 20 or fewer employees, and 60% have 500 or fewer employees. Almost 80% of these companies do business in North America; 50% in the Europe, Middle East, and Africa region (EMEA); 43% in Asia-Pacific; and 36% in Latin America.
 
The survey results highlighted the importance of engaging with technologists in emerging areas of innovation to build new business relationships and the value of developing technical standards and workflow conventions that ensure the industry can effectively absorb new technologies into its operations.
 
An overview of the survey results were presented by SMPTE Director of Standards Development Thomas Bause Mason at the 24th EBU Technical Assembly in Manchester, U.K.
 
A complete summary of the SMPTE 2018 Innovation and Technology in Media Entertainment Survey results is available from SMPTE as a white paper.
 
www.smpte.org


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