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Ramoji Group Invests In Aveco's ASTRA

11/06/2019

CZE: The launch of the Ramoji Group’s ETV Bharat App in India in late March was based on, and continues to use, Aveco’s ASTRA automation solution for all 24 of its channels. 
 
With an ever-growing mobile audience in India, the ETV Bharat App serves as the gateway for compelling content across 12 Indian languages (Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu and Urdu) plus English, geographies and genres, while putting forward the best practices in journalism.
 
“'One Nation – One App’ is the slogan for ETV Bharat,” said the Honourable Chairman of Ramoji Group, Mr. Ramoji Rao.
 
The ETV Bharat App requires a large amount of content and one of the only ways to handle that content is with the dynamic workflow provided by Aveco. ETV Bharat has worked with Aveco on the automation of other channel groups and said Aveco's stability with flexible, stable and proven solutions have given them, and their viewers, the confidence to know that they could launch the App and be sure that it would perform as expected.
 
Using Aveco’s ingest, production control room (PCR) and master control room (MCR) platforms, in conjunction with an Octopus newsroom computer system (NRCS), at the ETV Bharat facility in Ramoji Film City, this first-of-its-kind project in India delivers a unique and dynamic workflow with a fully automated newsroom to ETV Bharat.
 
“This project had a very unique requirement on the workflow side, with the requirement for a dynamic system that would be flexible enough to scale, based on future requirements,” said Kulvinder Singh, Vice President of Sales, SAARC (South Asia Association of Regional Cooperation) for Aveco. “During the proof-of-concept phase, Aveco demonstrated all of the features that were expected by ETV Bharat, including third-party device integration, where Aveco automation handles the same ports for multiple operations for both PCR and MCR.”
 
The ETV Bharat App provides the ability for users to “drill down” from national news to news from 29 Indian states and then to 725 districts across the country for hyper-local content. With over 5,000 mobile journalists trained and empowered with state-of-the-art mobile news reporting equipment, the ETV Bharat App’s Newstime programme provides a live five-minute update every hour around the clock. Aveco PCR and MCR automation manages the dynamic workflow for all 12 language versions of “Newstime,” as well as the App’s standard 55-minute news clock for all of its channels.
 
“What Aveco has enabled is newsgathering and production at a greater speed so that the massive amount of media can be managed to get news to the app extremely quickly,” concluded Singh.
 
Photos: (top right) The ETV Bharat building, newly built and finished prior to the ETV Bharat opening ceremony; and Mr. Ramoji Rao, the Honorable Chairman of Ramoji Group (left) and Kulvinder Singh, Aveco VP Sales, SAARC at the ETV Bharat App launch ceremony.
 
www.aveco.com
 
 
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