MEDIAGENIX Names Fabrice Maquignon As CEO


BEL: Fabrice Maquignon has been appointed the new CEO of MEDIAGENIX.
The move means Maquignon’s predecessor, Dirk Debraekeleer, will be able to focus on strategy. 
As the media landscape is rapidly evolving on a global scale, MEDIAGENIX dynamically adapts to changes by making some shifts in its management to encourage further growth as a global organisation. At the same time, the state-of-the-art WHATS’ON platform is already anticipating the new reality in the international media industry. 
Maquignon (pictured) takes on his new role from 17 February. He joins the company from Transwide & Teleroute – part of the Alpega Group – where he was CEO for 13 years. Maquignon has significant insight in the world of SaaS, supply chain digitisation and international business expansion. His expertise will allow MEDIAGENIX to keep growing as a global player in the media industry.
For Dirk Debraekeleer, he will be able to focus more on strategic challenges and partnerships for MEDIAGENIX. He will do this as Chairman of the Board, taking over from Bruno Denys, who remains the principal shareholder and member of the Board of Directors. As chairman, Debraekeleer will work closely together with the Board of Directors and the new CEO. 
Dirk Debraekeleer said: “MEDIAGENIX is all set to break through as a mature global player. We have expanded our market share in Europe, the United States and Canada, the Middle East, Asia, Latin America and Oceania. But we still see a lot of growing potential. That’s why I’m convinced Fabrice Maquignon is the right man to lead MEDIAGENIX on this exciting journey.” 
“When I met with the MEDIAGENIX team I was impressed by the position WHATS’ON has achieved, the strong customer centric approach and the employee empowerment culture. I am delighted to come on board at a time of profound change in the media industry and leverage my experience of SaaS, process digitisation and global development to lead MEDIAGENIX into the next “season”,” added Maquignon.
The new management team has the enhanced expertise to direct MEDIAGENIX as a leading and growing global tech provider in the rapidly evolving international media industry. Changing viewer behaviour is pushing ‘traditional’ media companies towards hybrid models that encompass linear, on demand and streaming. 
Streaming services such as Netflix and Disney+ have caused a revolution, and managing content has become more complex for media companies. MEDIAGENIX has anticipated these changes with its WHATS’ON platform. This dynamic software is always evolving along with the needs of customers, efficiently adapting to the worldwide shift towards OTT and the rise of global and local streaming services. 
“We were quick to see the new possibilities in video on demand and alternatives to linear and analog viewing,” said Debraekeleer. “This is also reflected in the community of our customers, which includes traditional broadcasters, but also OTT and DTC players as well as local and global streaming services that have changed the game all around the world.”
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