Latest FUJINON Premista Lens Launched


FUJIFILM’s FUIJINON Premista series of lenses.

FUJIFILM has launched its new FUIJINON Premista 19-45mm T2.9” (Premista 19-45mm), a wide-angle zoom covering focal lengths from 19mm to 45mm. The new lens will be released on 28 January 2021 as the third model to join the Premista Series of cinema zoom lenses. The Premista 19-45mm supports Large-Format sensors and delivers outstanding high resolution, natural and beautiful bokeh and rich tonality with HDR (high dynamic range).
The Premista 19-45mm is a compact and premium-quality wide-angle zoom lens, developed with FUJIFILM’s optical technology nurtured over many years. It effectively controls distortion to deliver natural images with little distortion across the entire zoom range. 
FUJIFILM strongly supports high-quality video production for a variety of scenes by covering wide-angle focal length and widening the range of focal length to 19-250mm, thanks to the addition of Premista 19-45mm to the Premista series which prepares the standard zoom and telephoto zoom.
In recent years, there has been an increased uptake of cinema cameras equipped with Large-Format sensors capable of delivering high-quality and richly-expressive footage at sites producing premium-quality video such as Hollywood movies. Prime lens, which has outstanding optical performance, are regularly used among lenses compatible with the large format sensors. However, when shooting with prime lenses, it is necessary to change lenses depending on the scene. Thus, there is a growing demand for zoom lenses which requires less replacement and capable of shooting high quality video.
In 2019, FUJIFILM released both a standard and telephoto zoom lenses as part of the Premista Series of zoom lenses for high-performance cinema cameras equipped with a Large-Format sensor. The series has been praised by professionals at the frontline of video production for its edge-to-edge sharpness and a wide range of focal lengths for exceptional convenience.
The Premista 19-45mm is a wide-angle zoom lens that offers a constant T-stop of 2.9 across its focal lengths from 19mm to 45mm. Featuring large-diameter aspherical lens elements and a unique zooming system, the lens achieves an astonishing level of edge-to-edge sharpness. Additionally, distortion is effectively reduced even at the widest focal lengths, delivering natural footage with minimal distortion across the entire zoom range. 
Furthermore, the use of proprietary optical simulation technology and mechanical design technology enables a compact yet robust lens body measuring 228mm and weighing 3.3kg. The new zoom lens can be utilised for handheld shooting using a Steadicam or high-angle shooting using a crane. Similar to the standard and telephoto zooms, the Premista 19-45mm supports “ZEISS eXtended Data”, which can record metadata when shooting, thereby reducing video-editing workload in post-production and facilitating efficient video production.
FUJIFILM has led the cinema industry since its foundation in 1934 to achieve domestic production of photographic and motion picture films in Japan. FUJIFILM will continue to tap into optical, high precision forming and assembling technologies that have been nurtured in the field of cutting-edge video production to develop a wide range of lenses, thereby addressing diverse needs.
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