ITV Choice Announces New Asia Partner


GBR: ITV Choice has expanded its footprint in Asia and the Middle East with the announcement of two new partners – Cookie TV (Myanmar) and MyHD (Middle East). 
In addition, ITV Choice has also confirmed 10 successful partnership renewals. 
November 2018 will mark ITV Choice's debut into Myanmar with Cookie TV, just in time for Myanmar audiences to enjoy the ever-popular Royal Season.
The organisation’s further expansion of its footprint into the Middle East comes with MyHD, the first and only ultra-low Direct to Home (DTH) HD Pay-TV platform in the region with localised Arabic subtitles, along with extending its partnership with ‘du’ as part of their English Package.
Audiences will be able to enjoy the channel's schedule of award-winning drama and entertainment, including Royal Season (featuring programmes with exclusive access to the British Royal family in celebration of Prince Charles' 70th birthday); Drama (award-winning dramas including Vanity Fair, Victoria and Vera); Entertainment (global hits such as ‘The Voice UK’ and ‘The Voice Kids’, plus ‘Don't Tell the Bride’, ‘The Jonathan Ross Show’ and ‘The Chase’; as well as Coronation Street and Emmerdale with episodes being shown within 24 hours of the UK broadcast.
Neale Dennett, ITV Choice Channel Director, said: "We are extremely pleased to be adding more distribution partners, and increasing the reach of the ITV Choice Channel, as it goes from strength to strength across Asia, the Middle East and Africa. We very much look forward to working with new partners MyHD and Cookie TV, and for the first time bringing to their viewers the very best of Big British Entertainment."
Yosup Kim, Cookie TV CEO, said: “Cookie TV is not just simply built to please people, it is more than that. Our goal is to entertain, educate and inspire people with our platform by providing a chance to experience anything beyond expectation.” 
The CEO of MyHD added: "MyHD believes in the power of great compelling stories and fresh entertainment which goes beyond ethnicity. We truly believe that ITV Choice HD offers that to our diverse multicultural viewership in the Middle East and North Africa. As a company, we also appreciate ITV as they listen to their partners, respect, and appreciate the uniqueness of the region."
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