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24i Media Teams Up With PureFlix.com

15/04/2019

NED: 24i Media has built and deployed a suite of new video apps for PureFlix.com, a growing SVOD service serving consumers in the U.S. and Canada. 
 
PureFlix.com is using 24i’s SmartOTT solution to power its family-friendly, faith-based SVOD service on a broad array of platforms and devices.
 
PureFlix.com has a history of breaking new ground: first on its content and distribution strategies and now with its user experience. The company selected 24i’s SmartOTT solution as the front-end technology platform to deliver a more consistent and personalised experience for its apps across devices ranging from web to Roku, Android, Amazon FireTV, Chromecast, XBox, Smart TVs (select Samsung and LG models), iOS and Apple TV. The solution will power an enhanced user experience for PureFlix.com subscribers on their streaming device of choice.
 
“24i’s video app technology has enabled us to offer a rich experience for our large library of content to subscribers across multiple screens,” said Marc Beckwitt, PureFlix.com’s EVP of Business Development. “The flexible and modular approach to application management in 24i’s SmartOTT, along with their existing integration with our back-end technology from Comcast Technology Solutions, enables us to stay ahead of the curve. Importantly, 24i’s technology platform helps us deliver on our mission of providing premium family and faith-based content to our growing audience by giving us the ability to create dynamic, immersive and personalised apps that put the user first.”
 
With proven APIs, 24i has seamlessly integrated its technology into Comcast Technology Solutions’ D2C solution, creating the foundation for PureFlix.com’s complete solution, which extends from ingest and transcoding all the way to playback and monetisation. 24i’s SmartOTT solution was a match with Pure Flix’s need for a future-proof, cost-efficient solution that would enable them to quickly scale apps across all connected devices and platforms with a consistent UI.
 
“Pure Flix is serving a dedicated, passionate audience who want to access premium content on any device at any time,” said Martijn van Horssen, CEO at 24i Media (pictured). “We are thrilled to be selected by Pure Flix for the evolution of their video streaming experience and we look forward to helping them expand their footprint through engaging, high quality, online video experiences across multiple devices.”
 
Ramon Duivenvoorden, CCO at 24i Media, added: “We’re incredibly excited to be part of Pure Flix’s journey to evolve its digital entertainment proposition and to help it deliver high-quality programming to its dedicated and quickly growing audience.”
 
www.24i.com
 
 
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